Responsibilities

• Manage the team of digital marketing and Social media to drive their motivation and enthusiasm;
• Develop the strategy of online acquisition across all digital channels, including social media;
• Create and manage a sales structure with the development and implementation of sales strategies that drive revenue growth;
• Develop and manage marketing campaigns across multiple channels including SEO, SEM, social media, and email marketing;
• Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs;
• Plan annual, quarterly, and monthly budgets and manage forecasts;
• Provide dashboards and analytics for each online channel;
• Identify and deliver new opportunities and innovative campaigns/approaches;
• Lead the negotiations with a digital agency and continuously monitor their performance;
• Continuously monitor the quality of traffic;
• Monitor and incorporate industry trends and best practices into marketing and sales efforts;
• Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention

Requirements

• 3+ years of proven client acquisition digital marketing experience;
• Experience in a fast-paced digital agency /online business (such as e-commerce, online finance, or other online B2C company);
• Experience in managing a team of a minimum 5e employee;
• Experience in working with budgets from 50k USD;
• Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets;
• Good understanding of conversion funnel performance and its analysis;
• Experience with Google Analytics or other web analytics tools;
• Proven analytical and quantitative skills, including a strong knowledge of online marketing metrics.
• Strong proficiency in MS Excel (and proficiency in SQL highly desired);
• Advanced negotiation skills, the use of various “negotiating levers”;
• Skills in bargaining in the direction of decreasing rates without losing the quality of traffic;
• Upper-Intermediate English level, both verbal and written.

Nice to have

•  Experience with SEO, Affiliate traffic, and paid traffic sources;
• Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)
• Experience of working in FinTech sphere;
• Experience in cooperation with remote/foreign employees.

We offer

• Professional and personal growth opportunities;
• Challenging, fast-paced and unique tasks in the FinTech industry with our own product;
• Ability to be close to the business and participate in making quick decisions;
• Resources for integration into the domain;
• Partial reimbursement of language courses and gym membership;
• Corporate library;

Working conditions

• Full accounting support and tax compensation;
• Flexible schedule;
• Competitive salary;
• Paid vacations, sick leave, and public holidays;
• Corporate equipment.

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