August 2023 - Squro

Manage the team of digital marketing and Social media to drive their motivation and enthusiasm;
Develop the strategy of online acquisition across all digital channels, including social media;
Create and manage a sales structure with the development and implementation of sales strategies that drive revenue growth;
Develop and manage marketing campaigns across multiple channels including SEO, SEM, social media, and email marketing;
Continuously analyze and plan result outcome relevant campaigns to meet all preset KPIs;
Plan annual, quarterly, and monthly budgets and manage forecasts;
Provide dashboards and analytics for each online channel;
Identify and deliver new opportunities and innovative campaigns/approaches;
Lead the negotiations with a digital agency and continuously monitor their performance;
Continuously monitor the quality of traffic;
Monitor and incorporate industry trends and best practices into marketing and sales efforts;
Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention

3+ years of proven client acquisition digital marketing experience;
Experience in a fast-paced digital agency /online business (such as e-commerce, online finance, or other online B2C company);
Experience in managing a team of a minimum 5e employee;
Experience in working with budgets from 50k USD;
Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets;
Good understanding of conversion funnel performance and its analysis;
Experience with Google Analytics or other web analytics tools;
Proven analytical and quantitative skills, including a strong knowledge of online marketing metrics.
Strong proficiency in MS Excel (and proficiency in SQL highly desired);
Advanced negotiation skills, the use of various “negotiating levers”;
Skills in bargaining in the direction of decreasing rates without losing the quality of traffic;
Upper-Intermediate English level, both verbal and written.

Professional and personal growth opportunities;
Challenging, fast-paced and unique tasks in the FinTech industry with our own product;
Ability to be close to the business and participate in making quick decisions;
Resources for integration into the domain;
Partial reimbursement of language courses and gym membership;
Corporate library;

Support clients and company staff during working shifts on a
Weekly basis (rotation);
Financial market analysis;
Mmonitoring Market risk exposures and risk alerts;
Identifying anomalies in pricing and execution;
To ensure the output of prices and provide ad hoc assistance to clients;
Providing ad hoc administrative support to the financial software;
Providing timely information for customer support inquiries;
Prepare and review monthly profit & loss for the department and report to senior management.

Knowledge and understanding of financial market concepts;
Knowledge and understanding of fundamental and technical analysis;
Experience in managing financial software is preferred;
Experience in MS Excel user, SQL will be considered a plus;
Highly organized with the ability to prioritize and handle multiple deadlines;
Able to learn technical and financial concepts quickly;
Ready to take initiative and innovate;
BSc/MSc in Mathematics, Statistics, Finance, Engineering or any other relevant field;
English at least the level of reading and understanding financial news and technical documentation, spoken English is preferred.

Professional and personal growth opportunities;
Challenging, fast-paced and unique tasks in the FinTech industry with our own product;
Ability to be close to the business and participate in making quick decisions;
Resources for integration into the domain;
Partial reimbursement of language courses and gym membership;
Corporate library;

Marketing Team Lead